A cosmetic treatment utilizing gold, often in the form of a thin layer or infused particles, is applied to the skin of the face. This preparation is marketed as a luxurious product aimed at improving skin appearance. A notable example is a sheet-like product infused with the precious metal and other beneficial ingredients.
The perceived value of these treatments lies in the purported ability of the gold to impart a radiant glow, reduce the appearance of fine lines, and promote skin elasticity. Historically, gold has been associated with wealth and beauty, and its incorporation into skincare products taps into this enduring perception. The actual efficacy of gold in skincare remains a subject of ongoing research and debate, with some studies suggesting potential antioxidant and anti-inflammatory properties.