This spirit, recognized by its distinctive golden hue, represents a widely accessible expression within the tequila category. It is a mixto tequila, meaning it is crafted from a blend of agave sugars and other permitted sugars, such as cane sugar. Its accessibility makes it a common choice in bars and homes worldwide.
Its prevalence stems from a combination of factors, including brand recognition, relatively lower price point compared to 100% agave tequilas, and wide availability. Historically, such spirits have played a significant role in popularizing tequila consumption, serving as an introductory point for many consumers before they explore higher-end agave-based options. Its presence has contributed to the overall growth and expansion of the tequila market.