The process involves applying a thin layer of gold to the surface of a watch case or bracelet, typically made of a base metal such as stainless steel or brass. This electroplating technique creates a visually appealing aesthetic similar to solid gold at a more accessible price point, offering a luxurious appearance without the cost associated with precious metals.
This surface treatment enhances the watch’s perceived value and provides a degree of protection against corrosion and wear. Historically, it has been employed to improve the durability and appearance of timepieces, making them more desirable to a broader market. The resulting finish adds a touch of elegance and sophistication, elevating the overall design.